Brand partnerships


Bringing brands together for mutual benefit

Brands working together can produce even more magic than when working on their own


Customers have very high expectations of your brand. It can be hard to maintain a constant momentum, right? But when you work with another strong brand the result can be doubly effective, with less work and resources required by your team.

The magic in action:

An iconic children’s comic brand needs to continually find new ways to reach younger readers, to ensure its much-loved comic characters appeal to generations anew. A ferry operator with a large influx of family passengers during school holidays would like to find ways to entertain them on their travels. Who better than those very same comic characters? It seems natural to put them together, doesn’t it? This is how brand partnerships work.

A family ski holiday company wants to stay relevant to its customers even outside the ski season – never an easy thing to do. The customer base is actually very desirable to many brands who target the same market: families with leisure time to fill. So another natural fit was to bring the ski company together with the UK’s leading theme park operator to offer customers free entry to its theme parks. This results in the ski company becoming synonymous with the family having a good time and the theme park operator benefitting from having high-value families in their parks.

In both cases, not only did the participating brands get business benefits from the partnership but, so too did their customers. So that makes it a win-win-win.

WHAT WE DO


On behalf of a lead partner that either wants to generate loyalty or increase reach, we identify activities that could deliver on their objective.

We then either work with our existing brand partners or engage with new ones to scope out opportunities that will ensure mutual benefit for all participants.

Following this, we create the partnership programme, managing all expectations and deliverables between the partners, ready to push the activity live.

THE BENEFITS FOR YOU


GENERATE LOYALTY
ADD CUSTOMER VALUE
IncreasE reach
Grow brand profile

Recent partnerships


Click on a brand to see the magic we create

Strategy

We identify the best activity to achieve your objectives

Agreements

We arrange the partnership terms and agreements between all parties

Production

During the production phase, we manage the delivery elements required from each partner

Activation

We help you manage roll-out to your audience

Reporting

Regular updates on the status and success of your activity