Brands working together can produce even more magic than when working on their own
Customers have very high expectations of your brand. It can be hard to maintain a constant momentum, right? But when you work with another strong brand the result can be doubly effective, with less work and resources required by your team.
The magic in action:
An iconic children’s comic brand needs to continually find new ways to reach younger readers, to ensure its much-loved comic characters appeal to generations anew. A ferry operator with a large influx of family passengers during school holidays would like to find ways to entertain them on their travels. Who better than those very same comic characters? It seems natural to put them together, doesn’t it? This is how brand partnerships work.
A family ski holiday company wants to stay relevant to its customers even outside the ski season – never an easy thing to do. The customer base is actually very desirable to many brands who target the same market: families with leisure time to fill. So another natural fit was to bring the ski company together with the UK’s leading theme park operator to offer customers free entry to its theme parks. This results in the ski company becoming synonymous with the family having a good time and the theme park operator benefitting from having high-value families in their parks.